Evo® Does Not Contain. The latest campaign created by Mash for this 'wake up and smell the coffee' iconic hair care brand. Mash conceptualised, art directed and designed a basket of branded goodies including a look book (featured here) posters, point of sale items and print ads. Thanks to the all the Evo team that made the imagery come to life. Photography by John Laurie, styling by Belinda from Claire Inc, make up by Jen Rossiter and hair by James Knight and of course all the models.
evo® does not contain: lookbook
St. Food Shoot, Family Circle inspired disruptive art direction
st. food shoot art disruption
Chef's Special #75: Ohhhhh! The usual typographic indulgence, illustrative mayhem complete with bronze foiled cover. Thanks Minka! Photographic genius from John Laurie and Simon Bajada with art direction from Mash.
chef's special #75
John Laurie broadsheet 2: A self promotional piece for photographer John Laurie. 3 page sizes and loose leaf posters, for putting all the best ones up on your bedroom wall.
john laurie broadsheet 2
Linnaea illustrations used for packaging and branding.
linnaea illustration
A modern day and slightly twisted interpretation of a Rhizotomi. An ancient character with knowledge of plant-life, nature and the workings of the universe. A fitting link to the brand founders, who have backgrounds in medical anthropology and plant biochemistry.
linnaea
Mash art directed one of the funnest food shoots to date at a Mexican beach house by the sea, we created ceramic plates, hand-tiled tables, then overloaded the mag with colourful illustrations. Rico.
chef's special #76 latino edition
Mash worked in conjunction with 'The Happy Motel' to create a number of pop-up food, booze, theatre, art installations throughout the summer.
the happy motel
The Happy Motel x M A $ H put together the most talked about art-food-theatre installation as a key part of "BARRIØ", a shanty town created for the Adelaide Festival night club space.
neon lobster
taquería y mezcalaria
Chefs Special #77: winter issue
chef's special #77
Adelaide Festival 2012: A mash branding project. Roll outs included logos, poster designs, program guide, Tram graphics, Large format signage and Neon Lobster space design for BARRIØ. A "Judges Choice' Award winner at the 2012 AGDA awards.
adelaide festival 2012
Background work for Adelaide Festival
adelaide festival
colour studies
Alpha Box & Dice: S is for 'Salon' and 'Seller' Door. Mash created this space from completely recycled materials and hand painted rawness. It's an ever evolving work in progress, just like the growing range of alphabet of wines.
ab&d salon & seller door
AB&D loveable rogues, wine evangelists and as always another disruptive Mash experiential brand. We conceptualised the world's first and only alphabet of wine, artistry of the grape, 26 letters, 26 stories.
alpha box & dice
St. Food Sandwich Burger Book is an ode to the classic Family Circle food styling of the 80s. Your mum will remember.
st. food sandwich burger book
Mash rebranding xmas as xmash. A Mash 'Laboratorium of Artful Wonder' x Gerry Wedd constructed and painted 60 art plates for mates. Thanking our lovers past and present.
l.a.w xmash plates
rude mechanicals illustration
Rude Mechanicals wine packaging and branding. Art direction, Logo and packaging design by Mash. llustration by Jason Holley and Mash.
rude mechanicals packaging
Brand creation for 'ahappydeath': mindful manufacturers of one’s happiness; a happy pursuit. eco-friendly artist-based creations; a happy omen.
ahappydea†h
Mash L.A.W for Desktop Magazine: Mash was featured as part of the Desktop launch of their new magazine format. We were invited to design the cover and some poster goodness for the April 2011 issue. Here's some unseen background work.
mash l.a.w for desktop magazine
L.A.W Sticks & Stones Font and posters
l.a.w sticks & stones font
Eyesaw - a street exhibition constructed for Sydney Design Festival. Mash Laboratorium of Artful wonder created an abstract brand ID for the 1st world.
l.a.w eyesaw sydney festival
Mash L.A.W x Evo x John Laurie toured from Mexico D.F. to Real de Catorce to take photos for a book on Mexican barbers, salons and hairy goodness (W.I.P). These are some of the sundry shots.
l.a.w mexico
Broadsheet and website, not designy, minimal, nothing outweighs the other. Not abandoned but beautiful and vacant! The last sheet of toilet paper!
john laurie photography
Mash was commissioned to use its muy pinche Mexicano smarts to create a colourful and hyperactive brand identity for Rojo Rocket Restaurante, Australia's 1st authentic Mexican Cantina and Taquería. Watercolours and a gazillion logos formed the basis of Rojo's visual sopa.
rojo rocket
Mash illustrated colourful and hyperactive brand identity for Rojo Rocket, ROY.G.BIV watercolours and a gazillion logos created a sopa del dia and good basis for a visual language for Rojo. Its a fun place.
rojo rocket: illustrations
Mash was invited to produce images that depicted the concept of ‘Future’ to be published in The Semi Permanent Book featuring design and illustration from around the world. This is James Brown's late grandfather getting down for the cause!
l.a.w semi permanent: future
AGDA Music Poster Exhibition. The gang created a font out of socks for "Got more soul than a sock with a hole" MF Doom
l.a.w AGDA music poster
From the handsome man that helps us write the Evo packaging words, comes his quirky birthchild "Betty Ford's", next time you are in Barça pop in and say hi to Dave, he makes good cocktails.
betty ford's barcelona
Chef's Special Magazine creatively inspires Australian chefs to be more responsible and forward thinking with their menu and process. Spring issue was light and fluffy.
chef's special #71
We like food but we don’t like the idea of it being wasted. Chef’s Special #72 packed with amazing disruptive art direction to wow them Chefs with visual foodie goodness.
chef's special #72
Shot at Gerry Wedd and Chris de Rosa beach house this issue was full of rustic beachy charm.
chef's special #73
A psychedelic set build of epic proportions. Vessels artwork depicts some of us are real, some of us are fake. Some of us don’t see it, some of us do... We’re all just Vessels.
wolf & cub: vessels
Disruptive campaign lookbook, maple irony, even models take a dump!
evo® bringing the glamour to you©
Claire Inc.
Sidwho aka Bass guitarist for Empire of the Sun asked us to imagine if the worlds most powerful leader was an artist! “Vote Bowie for President” heard on tasteful dance floors globally.
adult arts club
October 2008, director of Mash, Dom and Helena tied the knot. Dom took a week away of annual leave to concentrate on creating something as far removed from the average wedding invite as possible. The concept, ‘growing old together’, presented in an A5 booklet with hand stitched binding.
dom and helena's
wedding invite
Over 400 pages of Australian design in this AGDA publication designed by Mash. Mash creations of metallic shimmery, to reflect the nature of the humble trophy and the glitz and glamour of being an award winner, whether it be winning your under 12 table tennis tournament or Wimbledon itself. Photography by Sam Roberts and Mash.
AGDA compendium
Michell Yarn and custom typeface
Burn Cottage
Burn Cottage packaging
Evo sales rep brief case, trophies, box of lies, blue satin, sticky plastic wrapping material
evo® sales stuff
Evo® the cheeky, twisted, disruptive hair brand. Created to contrast all others in a dishonest, same-same industry.
evo® miracle hair products
coming soonMASHOP
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