Justin Lane - loveable rogue and wine
evangelist approached us to collaborate
with him to create a unique brand after
years of making other people’s wines
famous. Question was how to put years
of unbelievable stories, old school
methods that date back to the dawn of
the grape, made up bathtub methods
from Einsten-esque setups and pure
genius - onto a 10x10 label... This guy
is a master of story telling through
wine and unfortunately conventional
rolling hills with cursive brand names
would not do here. We realised the
brand name and the world’s first
Alphabet of wines in their tin shed
which is now known as The AB&D Wine
Salon and has been given the Mash hand
painted touch. Each wine unique like a
film project, 26 letters, 26 stories all
interconnected. Available now ABCD&F -
What will surely be a collectors item.
Apostle, Blood of Jupiter, Changing Lanes,
Dead Winemakers Society, Fog.
Watch this space.
Scroll across to view the images.
