Bols 1575 Amsterdam (aka the
inventors of gin and the oldest
distillery brand in
the world!) asked
Mash to pitch concept development
ideas for a re-design of
their
Bols
Vodka Bottle.
The bottle
needed
to
respect the heritage behind
the
Lucas
Bols
brand which has been
around
since clogs.
Mash designed
a
series
of classic and
elegant
bottles
based
on vintage French
perfume
packaging.
Here’s our
concept
development work.