Fashion online retailer ‘Claire
Incorruptible’ needed an overhaul
of their branding. Mash was lucky
enough to get the opportunity of working
with the mucho creatives at Claire Inc.
Claire Inc’s collections are designer
vintage rarities; a tightly edited haven
of clothes, shoes, accessories and hard to
find gems from around the globe. They
are not the typical vintage rag seller,
so the obvious vintage feel was not
appropriate. Instead Mash wanted to
create a brand identity with more
sophistication. A timeless feel was
needed, less the boring. Mash created
an illustrated pattern that was then
applied to business cards, swing tags
and postcards. Double hit black ink
combined with areas of spot foiling did
the trick. The Claire Inc logo-type was
created from 2 different fonts with
individual alterations to letter shapes.
A new take on beautifully designed
typefaces, just like the one-off fashion
gems of Claire Inc.



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