After 2 years in the market place,
gaining an amazing level market
awareness, Evo felt they needed to add
some educational aspects to their next
campaign. The printed material created
included a broadsheet educational guide,
an educational DVD, cover and product
guide booklet. All used a recycled paper
stock, with a subtle pink buff running
throughout. Silver foil was used on the
simple dvd cover to bring out the
typographic message. The educational
motion pieces are not your ordinary
hair care product promos. Created
to save the ordinary human from
themselves, the stylist must decide
themselves whether these styles are
just for laughs or a serious 'how to'.
The message, decide for yourself, you're
all grown up now.

Have a look at the latest website and
the viral campaign.



Scroll across to view the images.



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