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Evo is a hair care brand that has its own
unique personality and culture, in stark
contrast to an industry filled with ‘more
of the same’ type approaches. Evo is
cheeky, humorous and slightly twisted.
The copywriting developed by David
Kalucy and Mash seemed to sum up the
brand personality so well that we decided
to use this as the basis for the packaging,
keeping it raw simple and letting the copy
do all the talking.

The Evo packaging provided Mash with
a Distinction Award at the 2008 AGDA
National Biennial Awards.


Scroll across to view the images.



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