Eyesaw - a street exhibition constructed
for Sydney Design Festival. Mr. Gowing
asked Mash to do an installation so we did.
“≠™” it the brand ID for the 1st world.
Brand assets: Alpha) Narrow mindedness;
Beta) Disregard for women’s and human
rights; Charlie) Discrimination and
racism, Delta) Religious conflict; Echo)
Fame and self importance, Foxtrot)
Oppression, anti-freedom; Golf) Stolen
land rights, environmental disregard;
Hotel) Money, greed and the Third
World debt.



Scroll across to view the images.



Prev / Next
Home