2 winemakers of the Napa Valley are
now on their way to creating their own
boutique winery, Linnaea. The founders
both have backgrounds in medical
anthropology and plant biochemistry.
They are also the face of the brand, doing
most of the sales/customer relations
work themselves. It made sense to
design of the brand owners, albeit in
an unconventional way consumer, spoilt
for choice, take notice.

Wine names were created using the
Linnaean Binomial system. ‘Linnaea
Rhizotomi’, being the 1st release wine.
Rhizotomis were the forefathers of
chemists and medics, they had knowledge
of the plants, when to collect, season,
medicinal effects etc. A modern day,
slightly twisted and beautiful
interpretation of a Rhizotomi was
created. A character with knowledge of
plant-life, nature and the workings of the
universe. This reflected the backgrounds
of the brand founders and creates a
unique and surreal package standing
out amongst the crowd.




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