Michell, Australian producer/ exporter
of wool fibers, approached Mash to
re-brand their wool fabrics in an attempt
to secure new overseas clientele in the
Fashion industry. Among the branding
items created was a customized typeface
and hard cover fabric swatch book. The
swatch book was designed to impress
as a standalone item where face-to-face
contact with the end decision maker
was not always possible. The re-brand
has helped secure new accounts globally
and create attention among potential
overseas clients such as Prada. The swatch
book also served as a useful tool for the
Michell representative who could use
the swatch book to show the qualities of
the Michell fabrics. Each page of the
swatch book is easily removed for
flexibility of presentation. A black elastic
strip holds the presentation sheets in
a book-like folder.



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