The guys at Pipsqueek in Saigon wanted
to start a retail vintage store, selling
fashion wares from days gone by. Mash
developed the branding including logo,
business cards, signage, opening night
invitations, swing tags, the list goes on.
Featured here, set among our favorite
Bonsai Orange tree, are the fold out
opening night invitations, swing tags
and business cards, the later 2 items
using a bulky recycled paper stock with
4 colour printing and gold foil. Not only
is the recycled paper a little friendlier to
the environment, but it also tied in nicely
with the recycled nature of Pipsqueek’s
clothing and accessories. Type on the
reverse side of the swing tags was
handwritten and then printed in bulk.
The swing tags were also purposefully
dipped in water to get a crumpled look
before being tied to garments.



Scroll across to view the images.



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