Mash begun working with Redheads
some years ago and since we have enjoyed
a great relationship being involved with a
number highly creative branding and
packaging projects. Wines such as Yard
Dog, Barrel Monkeys and Esule have
provided Redheads with a unique portfolio
of wines that stand out from the crowd
gaining an international cult following.
Featured here are some of those wines.
Mash has also re-designed the Redheads
logo and business stationery in 2008.

‘Esule’, to fall from grace. The plight of
the once king of wine grapes, Cabernet
Sauvignon. This grape variety has lost
some of it’s popularity as other grape
varieties have come into vogue. The
brief was to communicate this fact. The
imagery shows a somewhat cryptic tale,
a gun yielding woman another in tears
and the result, a life changed forever as
the once successful is now just a bum on
the street. The end character still holds
his former crown. It is not he who has
changed, it is them.



Scroll across to view the images.



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