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Mash has been involved with a variety
of packaging and branding projects with
Redheads Studio of McLaren Vale. At the
top end of their fine wines is the ‘Return
of the Living Red’. Packaging needed the
usual unique Redheads touch. As this wine
is non-vintage it has no age (the 2 grape
varieties coming from different vintages).
This was a complex fine wine with no listed
age; a mysterious and intriguing wine. To
compliment this the nature of the product,
Mash developed a concept to create a small
pack containing missing and/or suppressed
crime files implying the existence of the
living dead in and around the vineyards.
With use of disturbing illustrations and
fascinating old photos on a toothy uncoated
paper the concept was bought to life. A slip
knot with old twine and a deep red wax
dipped bottle went with the old crime file
folder to create one of our favorite wine
packaging pieces.


Scroll across to view the images.



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