Big Day Out founder Ken West and
Producer Cathy Rechichi in collaboration
with Nicolaza Reed from Basico Hotel,
Playa del Carmen (Mexico) commissioned
Mash to help create a colourful and
hyperactive visual brand identity for
Rojo Rocket. Rojo a mecca of spicy
delights and 100+ Tequilas y Mezcals is
situated in the lush natural settings of
Avoca (NSW). This tropical setting served
as the inspiration to link Mexican culture
to Australia. We put together a bevy
of watercolours, a brand identity of
15+ logos. If you cant afford a ticket
to Mexico then stop in to Rojo on the
central coast for a taste.

Mash also put together a hyperwebsite -
please enjoy rojorocket.com.au



Scroll across to view the images.



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