The owner/wine maker of this brand also
happens to be a magistrate judge, hence
the brand name and concept that was
developed, ‘The Guilty’. A mysterious
character was illustrated using dark
tones, the image purposefully rough.
Is this the guilty character or the judge?
This has been purposefully left open to
interpretation to create a talking point
and adding to the memorability of the
package. Front label type is handwritten,
no fonts necessary.



Scroll across to view the images.



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