The Malcolm represents the super
premium product under the Magpie
Estate Brand. This product needed
to sit separately from the other wines
in the range. The logo type remains
consistent as a secondary element,
however the bottle design and printing
methods depart from the other Magpie
Estate wines. A beautiful imported
French bottle was chosen, the bird
illustration and text details were
screen printed. No paper labels were
used, even the back label details are
screen printed.



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