Tupelo, the birth place of Elvis, known
for it's savage floods, Tupelo trees and
now, a new wine brand. Wayne Anderson
(aka Killibinbin) wanted to set up a new
boutique winery, Tupelo. A producer of
limited production fine wines. The idea;
simple photographic underwater imagery,
of an Elvis inspired character, surrounded
by the flood waters of the king's home
town; an imaginative reflection of the
flooded market for Australian wines.

The Identity has been left in a simple text
form to let the striking imagery work as
a part of the branding across packaging
and other applications. Keeping the logo
simple meant the 2 elements of logo and
imagery did not compete with each other,
rather, they work together to create
Tupelo's visual identity.



Scroll across to view the images.



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