evo Does Not Contain: Lookbook

evo Does Not Contain. Another Mash-evo® campaign for this 'wake up and smell the coffee' iconic hair care brand. Mash conceptualised, art directed and designed a basket of branded goodies including a look book (featured here) posters, point of sale items and print ads. Dream team unite! Photography by John Laurie, styling by Belinda from Claire Inc, make up by Jen Rossiter and hair by James Knight. Props to models too.