evo USA Free Your Mind – Hardcover Book

With evo’s mantra “saving ordinary humans from themselves” ringing in our ears we focused our disruptive yet aspirational efforts on a portrayal of the extra-ordinary humans, presenting the empowering message that beauty is wherever you find it and doesn’t come from a can. Open road ahead, wind in our hair we plotted course for the wondrous imaginings of unknown outsider artists and a variety of off-the-grid locations as a through line for a diverse range of campaign imagery, documenting our journey along the way and proving the world looks a little more beautiful when you free your mind.