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What We Do

Mash designs visual and tactile brand experiences that guide the customer experience. We create curiosity, stir desire and mould perceptions to help brands achieve the success they deserve. We explore and develop the relationship between brand awareness, interaction and purchase. We are here to provide independent branding and design expertise. Mash gets brands noticed, bums on seats and products purchased.

Mash has over 15 years experience working in the fields of branding and design. Our clients are local and international, spanning the globe from the Australia & New Zealand, Asia, Europe and the USA.


Creative Direction
Illustration & Imaging
Copywriting & Naming

Services — Brand Strategy Details

We craft and build strategy-led brands. Strategy unifies and connects design. Design gives strategy a place to live in the world. When paired, the verbal and visual language work together — and that’s when magic happens.
Strategy Workshops
Brand Architecture
Market Research + Trend Forecasting
Competitor Analysis
Key Audience Insights + Profile
Brand Objectives + Opportunities
Brand Positioning Statement
Brand Vision
Brand Naming
Brand Story / Narrative
Brand Character + Personality
Verbal Identity / Tone of Voice
Key Brand Messaging

Integrated Approach

A brand is every visual and tactile moment consumers experience with your business; it's a culmination of various parts. Multisensory branding connects with customers in a more personal way than traditional techniques alone. This understanding led us to believe that one agency should be capable of developing a holistic branding experience for customers. Harmony between all the parts makes for a consistent and compelling brand experience that engages clients and keeps them coming back. This is why we work across four key areas of Brand Strategy & Identity; Interior & Spacial Design; Packaging; Digital & E-Commerce. We are multi-sensory branding specialists. We combine our talents into a single resource that is able to create a harmonious brand, inspiring customers at every touch point. We think it makes complete sense to have one team working with you to develop each piece of the brand & design puzzle. One agency to connect all the dots makes for consistent brand communication across all touch points. We offer continuing support and engagement, in fact we encourage it. Implementation followed by review and taking action — this is the core to our strategic approach.

Our Clients

Accolade Wines
Adelaide Festival of Arts
Adelina Wines
Arts Centre Melbourne
Aust Interior Design Awards
Barringwood Wines TAS
Buckley’s Whiskey
Burn Cottage, NZ
Boris The Cuttery
Boutinot UK
Casella Family Brands
Cinnamon Group, Malaysia
Charcuterie (Lucia’s Aust)
David Jones
Dawn Patrol Coffee
Evo Hair Products
Eden Rift Wines (California)
Four Seasons Hotel, Hong Kong
Four Seasons Hotel, Mumbai
Hotel Jesus, Melbourne
Kutchi Deli Parwana
Linnaea Wines
Lion (Alc brands)
Lucia’s Australia
Meat & Livestock Australia
Motel Mexicola, Bali
Paradise Lost, Bangkok
Pernod Ricard
Peter Lehmann Wines
Renewal SA (SA Gov)
Rosewood Hotels
Super Sense Festival
Treasury Wine Estates
Tropicola, Bali
Wine Australia
Wine Fella’s (Nappa Valley)

Recognition & Awards

AGDA Pinnicle Awards
AGDA Distiction Awards
D&AD London Yellow Pencil Award
D&AD London In Book Awards
Graphis NYC Gold Awards
Desktop Magazine Create Awards
DIA Interior Design Award
Aust Alternative Wine Show Best Label
San Francisco Wine Packaging Awards
Works exhibited at San Francisco MOMA

Let's work together