The Argo Field Guide. A hard cover book showcasing innovative spirit producers from around the world and how Argo has worked with them to produce new flavours and experiences through cocktail creations. Mash conceptualised and executed the book design, imagery concept and layouts. We teamed up with artist Bruce Riley to create the cover and chapter page imagery. Mash also conceptualised and art directed a series of photographic images, depicting the spirit products and the cocktails produced. Using reflective colour lit sets to represent the colours of the 5 categories contained within the book a series of beautiful images were created that could also be used as digital assets across social media accounts. Photography by Tomas Friml and team, concept and art direction by Mash.