Wicked Wild, not the answer to the mysteries of the universe, but perhaps the answer to unravelling the mysteries of alternative wines. This brand exists to dispel the myth that alternative wines are unpredictable in terms of quality. Wicked Wild only release wines that meet their own high expectations. Colourful, youthful illustrations were created at Mash depicting hyper colour, geometric scenes. A vibrant connection and play on words about solving the mystery of the universe. Mash worked with the Pernod Ricard Brand X team to develop a brand strategy (including brand positioning), brand identity, copy writing and of course packaging design.